Privacy Policy & Cookie Policy

Effective Date: August 4, 2026

Please read the following disclaimers and disclosures.

1. Introduction

VRKure (“VRKure,” “we,” “us,” or “our”) develops virtual reality and augmented reality solutions for healthcare education and training — including BLSXR™, our immersive Basic Life Support training, as well as surgical simulation, clinical skills training, and medical education programs. We respect your privacy and are committed to protecting the personal information you share with us.

This Privacy Policy explains what information we collect when you visit our website at www.vrkure.com (the “Website”), how we use and protect that information, and the rights and choices available to you. It also includes our Cookie Policy (Section 6).

By using our Website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use the Website.

2. Who We Are

VRKure is based in Washington, District of Columbia, United States. For the purposes of applicable data protection laws, including the EU General Data Protection Regulation (“GDPR”) and the UK General Data Protection Regulation (“UK GDPR”), VRKure is the data controller of the personal information collected through this Website.

 

If you have any questions about this Privacy Policy or our data practices, you can contact us at info@vrkure.com.

3. Information We Collect

3.1 Information You Provide to Us

When you contact us through our Website — for example, by submitting a contact form, requesting information about our products, or requesting a demonstration — we collect the information you choose to provide, which may include:

  • Your name and professional title;
  • Your email address and telephone number;
  • The name of your organization, institution, or employer;
  • Information about your interest in VRKure solutions, including BLSXR™ and our other healthcare training offerings;
  • The contents of your message or inquiry, and any other information you choose to provide.

You are not required to provide this information, but if you choose not to, we may be unable to respond to your inquiry or provide the information or services you request.

3.2 Information Collected Automatically

When you visit our Website, certain information is collected automatically through cookies and similar technologies, including:

  • Your IP address (which may indicate your approximate geographic location);
  • Your browser type, device type, and operating system;
  • The pages you view, the time and duration of your visit, and how you arrived at our Website (for example, from a search engine or a link on another site);
  • General usage and interaction data that helps us understand how visitors use the Website.

For more detail on the technologies we use to collect this information, please see our Cookie Policy in Section 6 below.

3.3 Information We Do Not Collect

Our Website is an informational site. We do not collect patient data, medical records, or other health information through this Website, and we do not knowingly collect any sensitive categories of personal information through it.

4. How We Use Your Information

We use the personal information we collect for the following purposes:

  • To respond to you. We use contact details and the contents of your inquiry to answer your questions, schedule consultations and demonstrations, and provide information about our products, solutions, and services.
  • To send you updates and relevant content. Where permitted by applicable law, we may send you information about VRKure products, solutions, events, and other content that may interest you, and use your information to support our marketing and business development activities. You can opt out of marketing communications at any time by using the unsubscribe link in any marketing email or by contacting us at info@vrkure.com.
  • To operate and improve our Website. We use automatically collected information to understand how visitors use the Website, diagnose technical issues, and improve its content, performance, and usability.
  • To protect our Website and business. We use information as necessary to maintain the security of our Website, prevent fraud or abuse, and enforce our terms.
  • To comply with legal obligations. We may use or disclose information where required by applicable law, regulation, or legal process.

We do not sell your personal information, and we do not use it for automated decision-making that produces legal or similarly significant effects.

5. Legal Bases for Processing (GDPR / UK GDPR)

Where the GDPR or UK GDPR applies to our processing of your personal information, we rely on the following legal bases:

  • Legitimate interests (Article 6(1)(f)): responding to your inquiries, operating and improving our Website, and protecting the security of our systems, where these interests are not overridden by your rights and interests.
  • Consent (Article 6(1)(a)): placing non-essential cookies, such as analytics cookies, and sending marketing communications, where consent is required. You may withdraw your consent at any time.
  • Legal obligation (Article 6(1)(c)): processing necessary to comply with laws that apply to us.
  • Contract (Article 6(1)(b)): where processing is necessary to take steps at your request before entering into an agreement with us.

6. Cookie Policy

6.1 What Are Cookies?

Cookies are small text files that a website places on your computer or mobile device when you visit. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to website owners about how their site is used. We also use similar technologies, such as pixels and local storage, which operate in a comparable way; we refer to all of these collectively as “cookies.”

6.2 Cookies We Use

We use the following categories of cookies on our Website:

Category Purpose Examples Duration
Strictly necessary Required for the website to function properly and securely. These cannot be switched off. Session management, security, load balancing, remembering your cookie preferences Session or up to 12 months
Analytics / performance Help us understand how visitors use our website so we can improve it. Data is aggregated and used for statistical purposes. Google Analytics cookies (e.g., _ga, _gid) that measure page visits, traffic sources, and time spent on pages From 24 hours up to 24 months
Functionality Remember choices you make to give you a better experience. Language or region preferences Up to 12 months

6.3 Analytics

We use analytics services, such as Google Analytics, to help us understand how visitors interact with our Website. These services use cookies to collect information such as the pages you visit, how long you stay, and the website that referred you to us. This information is aggregated and does not directly identify you. Where required, analytics data is collected only with your consent. You can learn more about how Google processes data at policies.google.com/privacy, and you can opt out of Google Analytics across all websites at tools.google.com/dlpage/gaoptout.

6.4 Managing Cookies

You can control and manage cookies in several ways:

  • Where a cookie banner or preference center is displayed on our Website, you can accept or decline non-essential cookies and change your preferences at any time;
  • Most web browsers allow you to view, delete, and block cookies through their settings. Instructions are available in your browser’s help section;
  • You can use the Google Analytics opt-out tool mentioned above.

Please note that blocking strictly necessary cookies may affect the functionality of the Website.

7. How We Share Your Information

We do not sell, rent, or trade your personal information. We share it only in the following limited circumstances:

  • Service providers. We use trusted third-party providers to help us operate our Website and business — for example, website hosting, email services, and analytics providers. These providers may process personal information only on our behalf and under our instructions.
  • Legal requirements. We may disclose information if required to do so by law, court order, or governmental request, or where disclosure is necessary to protect our rights, your safety, or the safety of others.
  • Business transfers. If VRKure is involved in a merger, acquisition, financing, or sale of assets, personal information may be transferred as part of that transaction, subject to appropriate confidentiality protections.

8. Data Retention

We keep personal information only for as long as it is needed for the purposes described in this Privacy Policy, or as required by applicable law. In general, we retain inquiry and contact information for as long as needed to respond to and follow up on your inquiry, and analytics data for the retention periods described in Section 6. When personal information is no longer needed, we delete it or anonymize it.

9. International Data Transfers

VRKure is located in the United States, and the information we collect is processed and stored in the United States, which may have data protection laws that differ from those of your country. If you are located in the European Economic Area, the United Kingdom, or Switzerland, we take steps to ensure that appropriate safeguards are in place when your personal information is transferred to the United States, such as standard contractual clauses approved by the European Commission or the UK Information Commissioner’s Office, where required.

10. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, or alteration. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

11. Your Privacy Rights

11.1 If You Are in the EEA, UK, or Switzerland

Under the GDPR and UK GDPR, you have the following rights regarding your personal information, subject to certain conditions and exceptions:

  • Access — request a copy of the personal information we hold about you;
  • Rectification — ask us to correct inaccurate or incomplete information;
  • Erasure — ask us to delete your personal information;
  • Restriction — ask us to limit how we use your information;
  • Objection — object to processing based on our legitimate interests;
  • Portability — receive your information in a structured, commonly used, machine-readable format;
  • Withdraw consent — withdraw any consent you have given at any time, without affecting the lawfulness of processing before withdrawal.

To exercise any of these rights, contact us at info@vrkure.com. You also have the right to lodge a complaint with your local data protection authority — in the UK, the Information Commissioner’s Office (ico.org.uk); in the EU, the supervisory authority in your member state.

11.2 If You Are in the United States

The United States does not have a single federal privacy law that governs websites like ours. Instead, your rights depend on the state in which you live. Regardless of your state, we apply the same core practices to all US visitors: we do not sell your personal information, we do not share it for cross-context behavioral advertising, and you may always contact us at info@vrkure.com to ask what information we hold about you or to request its correction or deletion.

11.3 California Residents

Under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”), California residents have the right to:

  • Know what categories of personal information we collect, the purposes for which it is used, and the categories of third parties with whom it is shared;
  • Access the specific pieces of personal information we hold about you;
  • Delete personal information we have collected from you, subject to certain exceptions;
  • Correct inaccurate personal information;
  • Non-discrimination — we will not discriminate against you for exercising your privacy rights.

We do not sell personal information and have not sold personal information in the preceding 12 months, nor do we share personal information for cross-context behavioral advertising. To exercise your California privacy rights, contact us at info@vrkure.com. We will verify your request using the information you provide and respond within the timeframes required by law. You may designate an authorized agent to make a request on your behalf.

11.4 Residents of Other US States

Residents of other US states with comprehensive privacy laws (including Virginia, Colorado, Connecticut, Texas, and others) have similar rights of access, correction, deletion, and portability under their state laws. To exercise these rights, contact us at info@vrkure.com and we will respond within the timeframe required by the law of your state.

12. Children’s Privacy

Our Website is intended for healthcare professionals, educators, and institutions. It is not directed at children under the age of 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at info@vrkure.com and we will delete it.

13. Third-Party Websites

Our Website may contain links to third-party websites, including social media platforms and partner sites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make changes, we will revise the “Last updated” date at the top of this page. If we make material changes, we will provide a more prominent notice on the Website. We encourage you to review this page periodically.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

VRKure

Washington, District of Columbia, United States

Email: info@vrkure.com

Website: https://vrkure.com/